Often overlooked by neighbouring cities, Launceston wanted to rebrand itself as a vibrant and progressive city. With so many things to see and experience in Launceston, they wanted the new identity to exceed everyone’s expectations.
Brand Keywords: Pristine, Abundant, Progressive
In this project, I created an icon set that represents Launceston as a whole and can be used as graphic elements. Colors are in Deep Forest (Dark Green), Timber (Brown), Rainfall (Light Blue), and Enamel White symbolizing the city's as pristine landscape.
This is a student project and was created during my study at Shillington College of Graphic Design