Often overlooked by neighbouring cities, Launceston wanted to rebrand itself as a vibrant and progressive city. With so many things to see and experience in Launceston, they wanted the new identity to exceed everyone’s expectations.
Brand Keywords: Pristine, Abundant, Progressive
In this project, I created an icon set that represents Launceston as a whole and can be used as graphic elements. Colors are in Deep Forest (Dark Green), Timber (Brown), Rainfall (Light Blue), and Enamel White symbolizing the city's as pristine landscape.